000 -LEADER |
fixed length control field |
00637nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140630b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077148157 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0077148150 (pbk.) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
GHA 2014 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ghauri, Pervez N., |
Dates associated with a name |
1948 |
245 ## - TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc |
Pervez N. Ghauri, Philip Cateora. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Education, |
Date of publication, distribution, etc |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 635 pages : |
Other physical details |
illustrations (chiefly color) ; |
Dimensions |
26 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International business enterprises. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Open Shelf Books |