International marketing / (Record no. 34908)

000 -LEADER
fixed length control field 00637nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140630b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077148157 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077148150 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number GHA 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ghauri, Pervez N.,
Dates associated with a name 1948
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Pervez N. Ghauri, Philip Cateora.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 635 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cateora, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Nilai University Library Nilai University Library 2014-06-30 658.84 GHA 2014 1000022412 2014-06-30 2014-06-30 Open Shelf Books