Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
By: Dahle´n, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2010Description: xxii, 584 p. : ill. ; 25 cm.ISBN: 9780470319925 (pbk.).Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.802Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books | Nilai University Library General Stacks | 658.802 DAH 2010 (Browse shelf) | Available | 1000023243 | ||
Open Shelf Books | Nilai University Library | 658.802 DAH 2010 (Browse shelf) | Available | 21581 |
Total holds: 0
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658.8 PAL 2012 Introduction to marketing : | 658.8 ZEI 2013 Services marketing : | 658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, | 658.802 DAH 2010 Marketing communications : | 658.802 KER 2004 Strategic marketing problems : | 658.802 PIC Integrated marketing communications / David Pickton, Amanda Broderick. | 658.81 CES 2021 Sales management that works : |
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