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Marketing communications : (Record no. 34020)

000 -LEADER
fixed length control field 00595nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131017b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470319925 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number DAH 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dahle´n, Micael.
245 ## - TITLE STATEMENT
Title Marketing communications :
Remainder of title a brand narrative approach /
Statement of responsibility, etc Micael Dahlen, Fredrik Lange, Terry Smith.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 584 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lange, Fredrik.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Terry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Shelving location
          Nilai University Library Nilai University Library 2013-10-17 27 12 658.802 DAH 2010 21581 2018-09-07 2018-08-16 2013-10-17 Open Shelf Books  
          Nilai University Library Nilai University Library 2016-09-02 10 2 658.802 DAH 2010 1000023243 2019-09-17 2019-09-12 2016-09-02 Open Shelf Books General Stacks