Dahle´n, Micael.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - Hoboken, N.J. : Wiley, c2010. - xxii, 584 p. : ill. ; 25 cm.
9780470319925 (pbk.)
Communication in marketing.
Branding (Marketing)
658.802 / DAH 2010
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - Hoboken, N.J. : Wiley, c2010. - xxii, 584 p. : ill. ; 25 cm.
9780470319925 (pbk.)
Communication in marketing.
Branding (Marketing)
658.802 / DAH 2010