Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
By: Dahle´n, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2010Description: xxii, 584 p. : ill. ; 25 cm.ISBN: 9780470319925 (pbk.).Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books
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Nilai University Library General Stacks | 658.802 DAH 2010 (Browse shelf) | Available | 1000023243 | ||
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Open Shelf Books
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Nilai University Library | 658.802 DAH 2010 (Browse shelf) | Available | 21581 |
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| 658.802 CRA Strategic marketing -5e | 658.802 CRA Strategic marketing -5E/ David W Cravens | 658.802 CZE Competitive marketing strategy | 658.802 DAH 2010 Marketing communications : | 658.802 DAH 2010 Marketing communications : | 658.802 DAV THE STRATEGIC ROLE OF MARKETING | 658.802 FEI Winning marketing strategies / Barry Feig. |
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