Marketing management strategies / O.C. Ferrell, Michael Hartline.
By: Ferrell, O.C.
Material type: BookPublisher: Australia : South-Western, Cengage Learning, c2011Edition: 5th ed.Description: xxii, 746 p. : ill. ; 26 cm.ISBN: 9780538467445.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library General Stacks | 658.8 FER 2011 (Browse shelf) | Available | 19292 | ||
Open Shelf Books | Nilai University Library General Stacks | 658.8 FER 2011 (Browse shelf) | Available | 19289 |
Total holds: 0
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658.8 BAI 2017 Fundamentals of marketing / | 658.8 CRA 2009 Strategic marketing / | 658.8 ELL 2018 Marketing / | 658.8 FER 2011 Marketing management strategies / | 658.8 FER 2011 Marketing management strategies / | 658.8 FIS Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. | 658.8 FIS Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. |
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