Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin,
By: Aaker, David A.
Material type: BookPublisher: Hoboken, N.J. : Wiley, 2010. Description: xiii, 354 p. : ill. ; 24 cm.Subject(s): Marketing --ManagementItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books | Nilai University Library General Stacks | 658.802 AAK (Browse shelf) | Available | 19019 | ||
Open Shelf Books | Nilai University Library | Available | 19017 |
Total holds: 0
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658.8 MCD Marketing essentials / | 658.8 PAL 2012 Introduction to marketing : | 658.8 ZEI 2013 Services marketing : | 658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, | 658.802 DAH 2010 Marketing communications : | 658.802 KER 2004 Strategic marketing problems : | 658.802 PIC Integrated marketing communications / David Pickton, Amanda Broderick. |
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