Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, (Record no. 28374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Hoboken, N.J. : Wiley, 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 354 p. : ill. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --Management. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Shelving location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 2012-09-11 | 2 | 19017 | 2019-01-25 | 2019-01-08 | 2012-09-11 | Open Shelf Books | |||||||
| Nilai University Library | Nilai University Library | 2018-07-17 | 1 | 19019 | 2018-08-06 | 2018-07-17 | 2018-07-17 | Open Shelf Books | General Stacks | 658.802 AAK |