Aaker, David A.
Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, - Hoboken, N.J. : Wiley, 2010. - xiii, 354 p. : ill. ; 24 cm.
Marketing --Management.
Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, - Hoboken, N.J. : Wiley, 2010. - xiii, 354 p. : ill. ; 24 cm.
Marketing --Management.