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Marketing mistakes and successes / Robert F. Hartley.- 9th ed.

By: Hartley, Robert F.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : Wiley, c2004. Edition: 9e.Description: viii, 360 p. : ill. ; 23 cm.ISBN: 0471446386 .Subject(s): Marketing--United States--Case studiesDDC classification: 658.800973 HAR
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