| 000 -LEADER |
|---|
| fixed length control field |
00574nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471446386 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800973 HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Robert F |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing mistakes and successes / Robert F. Hartley.- 9th ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : Wiley, c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 360 p. : ill. ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing--United States--Case studies. |