Hartley, Robert F
Marketing mistakes and successes / Robert F. Hartley.- 9th ed. - 9e - Hoboken, NJ : Wiley, c2004. - viii, 360 p. : ill. ; 23 cm.
0471446386
Marketing--United States--Case studies.
658.800973 HAR
Marketing mistakes and successes / Robert F. Hartley.- 9th ed. - 9e - Hoboken, NJ : Wiley, c2004. - viii, 360 p. : ill. ; 23 cm.
0471446386
Marketing--United States--Case studies.
658.800973 HAR