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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed.

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BookPublisher: Boston : McGraw-Hill Irwin, c2004. Edition: 9e.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.ISBN: 0071240403.Subject(s): Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studiesDDC classification: 658.8342 HAW

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.8342 HAW (Browse shelf)	Available		12220

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