NILAI U LIBRARY

Your cart is empty.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed. (Record no. 21897)

000 -LEADER
fixed length control field 00716nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071240403
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed.
250 ## - EDITION STATEMENT
Edition statement 9e
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston : McGraw-Hill Irwin, c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 658.8342 HAW 12220 2012-09-11 2012-09-11 Open Shelf Books