Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed. - 9e - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.

0071240403


Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.

658.8342 HAW