Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins.
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TextPublication details: New York, NY : McGraw Hill LLC, [2024]Edition: Fifteenth EditionDescription: xix, 824 pages : color illustrations ; 26 cmISBN: - 9781266114762 (paperback)
- 658.8342 MOT 2024
- HF5415.33.U6
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Nilai University Library General stacks | 658.8342 MOT 2024 (Browse shelf(Opens below)) | Available | 1000024341 |
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| 658.83 MAL 2020 Marketing research : an applied orientation / | 658.8342 BLA Consumer behavior / | 658.8342 BLA Consumer behavior / | 658.8342 MOT 2024 Consumer behavior : building marketing strategy / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.83420994 CON 2011 Consumer behaviour : implications for marketing strategy / |
Includes index
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