Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Harlow, England : Pearson Education Limited, c2018.Edition: Seventeen edition, global editionDescription: 734 pages : colour illustrations ; 28 cmISBN: - 9781292220178 (paperback)
- 12922201719 (paperback)
- 658.8 KOT 2018
- HF5415 K87 2018
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| 658.8 KOT 2016 Marketing management / | 658.8 KOT 2018 Marketing management : an Asian perspective / | 658.8 KOT 2018 Marketing management : an Asian perspective / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2018 Principles of marketing / | 658.8 KOT 2021 Principles of marketing / |
Includes bibliographical references and index.
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