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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - Seventeen edition, global edition. - Harlow, England : Pearson Education Limited, c2018. - 734 pages : colour illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292220178 (paperback) 12922201719 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K87 2018

Dewey Class. No.: 658.8 / KOT 2018

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