Introduction to marketing : theory and practice / Adrian Palmer.
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TextPublication details: Oxford : Oxford University Press, c2012.Edition: 3rd edDescription: xxxi, 542 p. : ill. ; 25 cmISBN: - 9780199602131 (pbk.) :
- 0199602131 (pbk.) :
- 658.8 PAL 2012
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| 658.8 MAR 2016 Marketing management / | 658.8 MAS 2014 Marketing : an introduction / | 658.8 MCD Marketing essentials / | 658.8 PAL 2012 Introduction to marketing : theory and practice / | 658.8 ZEI 2013 Services marketing : integrating customer focus across the firm / | 658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, | 658.802 DAH 2010 Marketing communications : a brand narrative approach / |
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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