Introduction to marketing : (Record no. 20182)

000 -LEADER
fixed length control field 00907pam a2200301 a 4500
001 - CONTROL NUMBER
control field 20182
003 - CONTROL NUMBER IDENTIFIER
control field UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005143.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111005s2012 enka b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB1C0896
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199602131 (pbk.) :
Terms of availability £34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199602131 (pbk.) :
Terms of availability £34.99
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)015951262
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAL 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
9 (RLIN) 1193
245 10 - TITLE STATEMENT
Title Introduction to marketing :
Remainder of title theory and practice /
Statement of responsibility, etc. Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 542 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 09/05/2016 139.40 5 658.8 PAL 2012 1000023221 02/26/2020 02/06/2020 149.40 09/05/2016 Open Shelf Books