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Introduction to marketing : theory and practice /

Palmer, Adrian.

Introduction to marketing : theory and practice / Adrian Palmer. - 3rd ed. - Oxford : Oxford University Press, c2012. - xxxi, 542 p. : ill. ; 25 cm.

Previous ed.: 2009. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780199602131 (pbk.) : £34.99 0199602131 (pbk.) : £34.99

Nat. Bib. No.: GBB1C0896 bnb

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PAL 2012

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