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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

By: Blair, Mark.

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BookPublisher: Singapore : John Wiley & Sons (Asia), 2003. Description: xvi, 215 p. : ill. ; 24 cm.ISBN: 0470820578.Subject(s): Communication in marketingDDC classification: 658.802 BLA

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.802 BLA (Browse shelf)	Available		10799

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Previous	658.801 KER CONTEMPORARY PERSPECTIVE ON STRATEGIC MARKET PLANNING	658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin,	658.802 AND 2006 The long tail :	658.802 BLA The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.	658.802 BLY Marketing communications / Jim Blythe.	658.802 BUE MARKETING MANAGEMENT : A STRATEGIC PLANNING APPROACH	658.802 COH THE PRACTICE OF MARKETING MANAGEMENT : ANALYIS, PLANING AND IMPLEMENTATION -2E	Next

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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

By: Blair, Mark.

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