Blair, Mark
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
0470820578
Communication in marketing.
658.802 BLA
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
0470820578
Communication in marketing.
658.802 BLA