Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: McGraw-Hill Irwin, New York : c2012.Edition: 9th edDescription: p. cmISBN:
  • 9780073404868
Subject(s): DDC classification:
  • 659.1 BEL
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