Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. (George Edward), 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. - New York : McGraw-Hill Irwin, c2012. - p. cm.
9780073404868
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. - New York : McGraw-Hill Irwin, c2012. - p. cm.
9780073404868
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL