Advertising and promotion : (Record no. 18593)

000 -LEADER
fixed length control field 00744nam a2200241Ia 4500
001 - CONTROL NUMBER
control field 18593
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404868
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E. (George Edward),
Dates associated with a name 1951-
9 (RLIN) 18802
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Place of publication, distribution, etc. New York :
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 313
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 7386
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 11973
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location Date last checked out
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012   659.1 BEL 20154 09/11/2012 475.30 09/11/2012 Open Shelf Books    
    Dewey Decimal Classification     Nilai University Library Nilai University Library 02/16/2015 3 659.1 BEL 20155 09/11/2015 475.30 02/16/2015 Open Shelf Books General stacks 09/09/2015