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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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TextPublication details: Prentice Hall, Upper Saddle River : c2011.Edition: 7th ed. (Global edition)Description: 648 p. : ill. ; 29 cmISBN:

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Previous	658.8 LOV Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.	658.8 LOV Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed.	658.8 LOV Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.	658.8 LOV Services marketing : people, technology, strategy /	658.8 LOV Services marketing : people, technology, strategy /	658.8 LOV Services marketing : people, technology, strategy /	658.8 LOV 2001 Services marketing : people, technology, strategy /	Next

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