Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global edition) - Upper Saddle River : Prentice Hall, c2011. - 648 p. : ill. ; 29 cm.
9780136118749 (pbk.)
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOV
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global edition) - Upper Saddle River : Prentice Hall, c2011. - 648 p. : ill. ; 29 cm.
9780136118749 (pbk.)
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOV