Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.
Material type:
TextPublication details: Upper Saddle River, Nj : Pearson Prentice Hall, C2006.Description: xxiv, 932 p. : col. ill. ; 26 cmISBN: - 9780132017732, 0132017733
- 647.940988 KOT
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Nilai University Library | 647.940988 KOT (Browse shelf(Opens below)) | Available | 16164 |
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