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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, Nj : Pearson Prentice Hall, C2006. - xxiv, 932 p. : col. ill. ; 26 cm.

ISBN: 9780132017732, 0132017733

Subjects--Topical Terms:
Hotel,taverns,etc.-marketing 2. Motels-marketing

Dewey Class. No.: 647.940988 KOT

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