Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. (Record no. 13559)

000 -LEADER
fixed length control field 00535nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 13559
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132017732, 0132017733
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940988 KOT
245 ## - TITLE STATEMENT
Title Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, Nj : Pearson Prentice Hall, C2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 932 p. : col. ill. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hotel,taverns,etc.-marketing 2. Motels-marketing
9 (RLIN) 13841
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 2 647.940988 KOT 16164 12/18/2013 12/12/2013 09/11/2012 Open Shelf Books