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A framework for marketing management / (Record no. 29553)

000 -LEADER
fixed length control field 00539nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752516 (pbk. : international ed.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title A framework for marketing management /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education,
Place of publication, distribution, etc Harlow :
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 358 p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
          Nilai University Library Nilai University Library 2012-09-11 8 658.8 KOT 2011 21124 2018-04-23 2018-04-23 2012-09-11 Open Shelf Books