Kotler, Philip.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Harlow : Pearson Education, 2011. - 358 p. ; 24 cm.
9780273752516 (pbk. : international ed.)
Marketing--Management--Case studies.
Marketing--Management.
658.8 / KOT
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Harlow : Pearson Education, 2011. - 358 p. ; 24 cm.
9780273752516 (pbk. : international ed.)
Marketing--Management--Case studies.
Marketing--Management.
658.8 / KOT