| 000 -LEADER |
|---|
| fixed length control field |
00566nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
00711897699 (International ed.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of services marketing / Adrian Palmer .- 3rd ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
London : McGraw-Hill, 2001 |
| Place of publication, distribution, etc |
London : McGraw-Hill, 2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 516 p. : ill. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing--Management., Service industries--Marketing. |