Palmer, Adrian
Principles of services marketing / Adrian Palmer .- 3rd ed. - 3rd ed. - London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 - xiii, 516 p. : ill. ; 24 cm.
00711897699 (International ed.)
Marketing--Management., Service industries--Marketing.
Principles of services marketing / Adrian Palmer .- 3rd ed. - 3rd ed. - London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 - xiii, 516 p. : ill. ; 24 cm.
00711897699 (International ed.)
Marketing--Management., Service industries--Marketing.