Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Harlow, England : Pearson Education Limited, c2018.Edition: Seventeen edition, global editionDescription: 734 pages : colour illustrations ; 28 cmISBN:
  • 9781292220178 (paperback)
  • 12922201719 (paperback)
Subject(s): DDC classification:
  • 658.8 KOT 2018
LOC classification:
  • HF5415 K87 2018
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 KOT 2018 (Browse shelf) Available 1000023936
Open Shelf Books Nilai University Library General stacks 658.8 KOT 2018 (Browse shelf) Available 1000023716
Open Shelf Books Nilai University Library General stacks 658.8 KOT 2018 (Browse shelf) Available 1000023717

Includes bibliographical references and index.

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