Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextPublication details: Oxford : Oxford University Press, c2012.Edition: 3rd edDescription: xxxi, 542 p. : ill. ; 25 cmISBN: - 9780199602131 (pbk.) :
- 0199602131 (pbk.) :
- 658.8 PAL 2012
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Nilai University Library General stacks | 658.8 PAL 2012 (Browse shelf(Opens below)) | Available | 1000023221 |
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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