Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: McGraw-Hill Irwin, New York : c2012.Edition: 9th edDescription: p. cmISBN:
  • 9780073404868
Subject(s): DDC classification:
  • 659.1 BEL
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 659.1 BEL (Browse shelf) Available 20155
Open Shelf Books Nilai University Library 659.1 BEL (Browse shelf) Available 20154

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