Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.

Material type: TextPublication details: Upper Saddle River, Nj : Pearson Prentice Hall, C2006.Description: xxiv, 932 p. : col. ill. ; 26 cmISBN:
  • 9780132017732, 0132017733
Subject(s): DDC classification:
  • 647.940988 KOT
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Open Shelf Books Nilai University Library 647.940988 KOT (Browse shelf(Opens below)) Available 16164

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