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1. MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E

by PETER,J PAUL/DONNELLY,JAMES H.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: IRWIN Availability: Items available for loan: Nilai University Library [Call number: 658.8 PET] (1).

2. INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

by ALBAUM,GERALD {ET. AL.}.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 ALB] (1).

3. MARKETING PLANNING & STRATEGY -3E

by JAIN,SUBHASH.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.802 JAI] (1).

4. BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E

by HAAS,ROBERT W.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).

5. SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET

by WOLFE, DAVID B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.802 WOL] (1).

6. MARKETING MANAGEMENT -2E

by DICKSON,PETER R.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: DRYDEN PRESS, 1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 DIC] (1).

7. MARKETING MANAGEMENT -2E

by DICKSON,PETER R.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: DRYDEN PRESS, 1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 DIC] (1).

8. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mcgraw Hill Book Co Ltd, c1994Availability: Items available for loan: Nilai University Library [Call number: 658.8 PAL] (1).

9. JAPANESE-LE COMPANIES:UNDERSTANDING HOW TO MAKE THEM YOUR CUSTOMER

by HOLDEN,NIGEL/BURGESS,MATT.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.848 HOL] (1).

10. INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE

by DAHRINGER,D.LEE / MUHLBACHER,HANS.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 DAH] (1).

11. TARGETING FOR SUCCESS

by OZIMEK,JOHN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HIL Availability: Items available for loan: Nilai University Library [Call number: 658.84 OZI] (1).

12. THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE

by HAGUE,PAUL / JACKSON,PETER.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8343 HAG] (1).

13. BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E

by HAAS,ROBERT W.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).

14. INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE

by DAHRINGER,D.LEE / MUHLBACHER,HANS.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 DAH] (1).

15. UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS

by WALTER GEORGE R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 WAL] (1).

16. THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S

by OLDLAND JOHN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 OLD] (1).

17. MARKETING RESEARCH: AN APPLIED APPROACH -4E

by KINNEAR,THOMAS C / TAYLOR,JAMES R.

Edition: 4EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.83 KIN] (1).

18. INDUSTRIAL MARKETING MANAGEMENT:TEXT AND CASES -4E

by HAAS,ROBERT W.

Edition: 4EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).

19. Marketing management : strategy and action / Henry Assael

by Assael, Henry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pws-Kent Availability: Items available for loan: Nilai University Library [Call number: 658.8 ASS] (1).

20. Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul

by Guiltinan, Joseph P.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,N.Y. : McGraw-Hill, c1994Availability: Items available for loan: Nilai University Library [Call number: 658.8 GUI] (1).