Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul
By: Guiltinan, Joseph P.
Material type:
BookPublisher: New York,N.Y. : McGraw-Hill, c1994Edition: 5th ed.Description: xvi, 480 p.; col. ill.; 24 cm.ISBN: 0071133224.Subject(s): Marketing--ManagementDDC classification: 658.8 GUI
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library | Non-fiction | 658.8 GUI (Browse shelf) | Available | 1638 |
Total holds: 0
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