Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: BookPublisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.ISBN: 9780071086967.Subject(s): Service industries Marketing | Customer services | MarketingDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library General Stacks | 658.8 ZEI 2013 (Browse shelf) | Available | 1000022773 |
Total holds: 0
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