Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm.
9780071086967
Service industries Marketing.
Customer services.
Marketing.
658.8 / ZEI 2013
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm.
9780071086967
Service industries Marketing.
Customer services.
Marketing.
658.8 / ZEI 2013