NILAI U LIBRARY

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed.

by Belch, George E. (George Eugene).

Edition: 6eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Mcgraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).

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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.

by Belch, George E. (George Eugene).

Edition: 6eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

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3.
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

by Belch, George E(George Eugene).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

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