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1. ADVERTISING & PROMOTION MANAGEMENT

by ROSSITER,JOHN R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HIL Availability: Items available for loan: Nilai University Library [Call number: 659.1 ROS] (1).

2. Promotional management / Norman Govoni {et..al}

by Govoni, Norman {et.al.}.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Prentice Hall Int. editions Availability: Items available for loan: Nilai University Library [Call number: 658.82 GOV] (1).

3. PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e

by KINCAID,WILLIAM M.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).

4. PROMOTIONAL PRACTICE

by ACE,CATHY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: BUTTERWORTH Availability: Items available for loan: Nilai University Library [Call number: 658.82 ACE] (1).

5. PROMOTION MANAGEMENT

by BURNETT,JOHN J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).

6. PROMOTION : ANALYSIS, CREATIVITY, AND STRATEGY

by DOMMERMUTH,WILLIAM P.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.82 DOM] (1).

7. PROMOTION MANAGEMENT

by BURNETT,JOHN J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).

8. PROMOTION MANAGEMENT

by BURNETT,JOHN J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).

9. PROMOTION MANAGEMENT

by BURNETT,JOHN J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).

10. ADVERTISING AND SALES PROMOTION STRATEGY

by TELLIS, GENERD J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON-WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.82 TEL] (1).

11. ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E

by BELCH, GEORGE E. / BELCH, MICHAEL A.

Edition: 4EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW-HILL, c1998 Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

12. INTERACTIVE MARKETING

by WILLIAMS, MARTIN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.82 WIL] (1).

13. PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e

by KINCAID,WILLIAM M.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).

14. PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e

by KINCAID,WILLIAM .M.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).

15. The advertising handbook / Sean Brierley.- 2nd ed.

by Brierley, Sean.

Edition: 2eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BRI] (1).

16. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.

by Belch, George E. (George Eugene).

Edition: 6eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

17. Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (4).

18. Marketing communications : interactivity, communities, and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).

19. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Mcgraw-Hill Irwin, c2007Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (3).

20. Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

by Belch, George E(George Eugene).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).