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1.
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ADVERTISING & PROMOTION MANAGEMENT
by ROSSITER,JOHN R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HIL Availability: Items available for loan: Nilai University Library [Call number: 659.1 ROS] (1).
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2.
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Promotional management / Norman Govoni {et..al}
by Govoni, Norman {et.al.}. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prentice Hall Int. editions Availability: Items available for loan: Nilai University Library [Call number: 658.82 GOV] (1).
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3.
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PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e
by KINCAID,WILLIAM M. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).
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4.
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PROMOTIONAL PRACTICE
by ACE,CATHY. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: BUTTERWORTH Availability: Items available for loan: Nilai University Library [Call number: 658.82 ACE] (1).
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5.
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PROMOTION MANAGEMENT
by BURNETT,JOHN J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).
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6.
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PROMOTION : ANALYSIS, CREATIVITY, AND STRATEGY
by DOMMERMUTH,WILLIAM P. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.82 DOM] (1).
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7.
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PROMOTION MANAGEMENT
by BURNETT,JOHN J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).
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8.
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PROMOTION MANAGEMENT
by BURNETT,JOHN J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).
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9.
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PROMOTION MANAGEMENT
by BURNETT,JOHN J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: HOUGHTON MIFFLIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 BUR] (1).
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10.
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ADVERTISING AND SALES PROMOTION STRATEGY
by TELLIS, GENERD J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: ADDISON-WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.82 TEL] (1).
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11.
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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E
by BELCH, GEORGE E. / BELCH, MICHAEL A. Edition: 4EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW-HILL, c1998 Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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12.
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INTERACTIVE MARKETING
by WILLIAMS, MARTIN. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.82 WIL] (1).
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13.
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PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e
by KINCAID,WILLIAM M. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).
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14.
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PROMOTION : PRODUCTS, SERVICES, AND IDEAS .- 2e
by KINCAID,WILLIAM .M. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MAXWELL MACMILLAN Availability: Items available for loan: Nilai University Library [Call number: 658.82 KIN] (1).
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15.
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The advertising handbook / Sean Brierley.- 2nd ed.
by Brierley, Sean. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BRI] (1).
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16.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.
by Belch, George E. (George Eugene). Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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17.
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Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (4).
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18.
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Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
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19.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Mcgraw-Hill Irwin, c2007Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (3).
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20.
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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.
by Belch, George E(George Eugene). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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