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Results of search for '(su:{Communication in marketing. Sales promotion. Advertising. Direct marketing.})'
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Authors
Shimp, Terence A.
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Nilai University Library
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Communication in mar...
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1.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by
Shimp, Terence A.
Edition:
8th ed.
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
Mason, Ohio : South-Western Cengage Learning, c2010.
Availability:
Items available for loan:
Nilai University Library [
Call number:
658.82 SHI] (3).
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2.
No cover image available
Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by
Shimp, Terence A.
Edition:
8th ed.
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
Mason, Ohio : South-Western Cengage Learning, c2010.
Availability:
No items available
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(remove)
