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1.
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MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E
by PETER,J PAUL/DONNELLY,JAMES H. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: IRWIN Availability: Items available for loan: Nilai University Library [Call number: 658.8 PET] (1).
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2.
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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT
by ALBAUM,GERALD {ET. AL.}. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 ALB] (1).
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3.
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MARKETING PLANNING & STRATEGY -3E
by JAIN,SUBHASH. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.802 JAI] (1).
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4.
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BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E
by HAAS,ROBERT W. Edition: 5EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
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5.
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SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET
by WOLFE, DAVID B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.802 WOL] (1).
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6.
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MARKETING MANAGEMENT -2E
by DICKSON,PETER R. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN PRESS, 1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 DIC] (1).
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7.
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MARKETING MANAGEMENT -2E
by DICKSON,PETER R. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN PRESS, 1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 DIC] (1).
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8.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mcgraw Hill Book Co Ltd, c1994Availability: Items available for loan: Nilai University Library [Call number: 658.8 PAL] (1).
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9.
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JAPANESE-LE COMPANIES:UNDERSTANDING HOW TO MAKE THEM YOUR CUSTOMER
by HOLDEN,NIGEL/BURGESS,MATT. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.848 HOL] (1).
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10.
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INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE
by DAHRINGER,D.LEE / MUHLBACHER,HANS. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 DAH] (1).
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11.
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TARGETING FOR SUCCESS
by OZIMEK,JOHN. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HIL Availability: Items available for loan: Nilai University Library [Call number: 658.84 OZI] (1).
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12.
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THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE
by HAGUE,PAUL / JACKSON,PETER. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8343 HAG] (1).
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13.
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BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E
by HAAS,ROBERT W. Edition: 5EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
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14.
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INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE
by DAHRINGER,D.LEE / MUHLBACHER,HANS. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.848 DAH] (1).
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15.
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UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS
by WALTER GEORGE R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 WAL] (1).
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16.
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THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S
by OLDLAND JOHN. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 OLD] (1).
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17.
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MARKETING RESEARCH: AN APPLIED APPROACH -4E
by KINNEAR,THOMAS C / TAYLOR,JAMES R. Edition: 4EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.83 KIN] (1).
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18.
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INDUSTRIAL MARKETING MANAGEMENT:TEXT AND CASES -4E
by HAAS,ROBERT W. Edition: 4EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PWS-KENT Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
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19.
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Marketing management : strategy and action / Henry Assael
by Assael, Henry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Pws-Kent Availability: Items available for loan: Nilai University Library [Call number: 658.8 ASS] (1).
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20.
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Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul
by Guiltinan, Joseph P. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York,N.Y. : McGraw-Hill, c1994Availability: Items available for loan: Nilai University Library [Call number: 658.8 GUI] (1).
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