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341.

Instructor's manual marketing research ./ Alvin C. Burns, Ronald F Bush by

Burn, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice Hall, 2000. Upper Saddle River, NJ : Prentice Hall, 2000.

Availability: Items available for loan: Nilai University Library (1).

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342.

Winning marketing strategies / Barry Feig. by

Feig, Barry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Paramus, NJ : Prentice Hall, c1999.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 FEI.

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343.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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344.

Practical marketing : an Asian perspective / Wee Chow Hou. by

Wee, Chow Hou

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore ; Reading, Mass. : Addison-Wesley Publishing, 1997

Availability: Items available for loan: Nilai University Library (1)Call number: 658.80095 WEE.

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345.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by

Armstrong, Gary
Kotler, Philip

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice Hall, c2003

Availability: Items available for loan: Nilai University Library (2)Call number: 658.8 ARM, ...

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346.

Instructor resources manual : contemprorary marketing / Louis E. Boone, David L Kurtz.- 8th ed. by

Boone, Louis E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press / Harcourt Brace College, c1995 Fort Worth : Dryden Press / Harcourt Brace College, c1995

Availability: Items available for loan: Nilai University Library (1).

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347.

Test bank B : contemporary marketing / Louis E. Boone, David L Kurtz.- 8th ed. by

Boone, Louis E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press / Harcourt Brace College, c1995 Fort Worth : Dryden Press / Harcourt Brace College, c1995

Availability: Items available for loan: Nilai University Library (1).

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348.

Test bank A : contemporary marketing / Louis E. Boone, David L Kurtz.- 8th ed. by

Boone, Louis E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press / Harcourt Brace College, c1995 Fort Worth : Dryden Press / Harcourt Brace College, c1995

Availability: Items available for loan: Nilai University Library (1).

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349.

Marketing communication : principles and practice / Richard J. Varey. by

Varey, Richard J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Routledge, 2001 London : Routledge, 2001

Availability: Items available for loan: Nilai University Library (1).

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350.

Successful marketing communications : a practical guide to planning and implementation / Cathy Ace by

Ace,Cathy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth Heinemann, 2001 Oxford : Butterworth Heinemann, 2001

Availability: Items available for loan: Nilai University Library (1).

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351.

Branding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal by

Temporal, Paul

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore ; New York : Wiley, c2000. Singapore ; New York : Wiley, c2000.

Availability: Items available for loan: Nilai University Library (1).

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352.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000.

Availability: Items available for loan: Nilai University Library (1).

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353.

Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp. by

Allen, Gemmy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000.

Availability: Items available for loan: Nilai University Library (1).

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354.

Marketing management and strategy.- 2nd ed./ Peter Doyle by

Doyle , Peter

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow,England :Prentice Hall, 2001

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DOY.

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355.

Practical marketing in Australia / Peter November by

November, Peter

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Brisbane : John Wiley, c 1984 Brisbane : John Wiley, c 1984

Availability: Items available for loan: Nilai University Library (1).

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356.

Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.].

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore ; New York : Prentice Hall, 2000.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.80095 PRI.

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357.

Marketing in the new Asia / [edited] by Siew Meng Leong , Swee Hoon Ang, Chin Tiong Tan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore : McGraw-Hill, 2001 Singapore : McGraw-Hill, 2001

Availability: Items available for loan: Nilai University Library (1).

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358.

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Burch, David J. Ortinau by

Hair, Joseph F

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2000. Boston, Mass. : Irwin/McGraw-Hill, c2000.

Availability: Items available for loan: Nilai University Library (1).

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359.

Hospitality marketing management / Robert D. Reid, David C. Bojanic.- 3rd ed. by

Reid, Robert D

Edition: 3e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : J. Wiley, c2001.

Availability: Items available for loan: Nilai University Library (1)Call number: 647.950688 REI.

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360.

International marketing cases / Subhash C. Jain. by

Jain, Subhash C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South-Western, c2001 Australia : South-Western, c2001

Availability: Items available for loan: Nilai University Library (1).

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