Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed.
Material type:
TextPublication details: Boston, Mass. : Mcgraw-Hill, 2004. Edition: 6eDescription: 1 v. (various pagins), : col. ill., 28 cmISBN: - 0071216782
- 659.1 BEL
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Nilai University Library | 659.1 BEL (Browse shelf(Opens below)) | Available | 11544 |
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