Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. (Record no. 9996)

000 -LEADER
fixed length control field 00573nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 9996
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071216782
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E. (George Eugene)
9 (RLIN) 10595
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed.
250 ## - EDITION STATEMENT
Edition statement 6e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. : Mcgraw-Hill, 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagins), : col. ill., 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 3 659.1 BEL 11544 04/08/2016 03/08/2016 09/11/2012 Open Shelf Books